Aug
8
2012

Divide y vencerás: Crowdsourcing

Divide y vencerás: Crowdsourcing
4 votes, 5.00 avg. rating (97% score)

Por: Pedro Ghinaglia. Licenciado en Filosofía, Fotógrafo, Diseñador Gráfico y escritor

El crowdsourcing no es más que la reproducción al infinito de una vieja práctica empresarial conocida como outsourcing  –en español, subcontratación o también tercerización- y que conlleva una serie de ventajas y desventajas que muy rara vez se toman en cuenta a la hora de fabricar oraciones rimbombantes para defender su valor, pues hoy por hoy la intención más extendida es la de intentar humanizar un sistema que crea y destruye puestos de trabajo a tal escala que resulta muy complejo explicarlo aquí. La verdad es que un axioma tan sencillo como “a menor coste, mayor beneficio” es lo que mueve al mundo hoy.

Cómo funciona

Una empresa descubre que le resulta proporcionalmente más caro mantener su departamento de diseño que subcontratar a uno o a más diseñadores para satisfacer demandas puntuales. El siguiente paso es eliminar esa sección de su entramado empresarial, aligerando la carga que supone mantener tantos empleados.

Muy lejos nos queda el concepto de capital humano cuando una empresa decide soltar lastre para volar aún “más alto”. Si subcontratar servicios clave resulta una ventaja real para una empresa, no estoy tan seguro de que pueda aplicarse a todos los casos ni a todos los niveles del mismo entramado. Considerando los altos sueldos, prestaciones y otras ventajas que disfrutan los cargos más altos, me pregunto si sería aún más viable subcontratar los servicios de toda la clase ejecutiva de una empresa. Esto ocurre, hasta donde sé, sólo parcialmente. Yendo un poco más allá, supongo que hoy por hoy es perfectamente posible fundar una empresa de tamaño descomunal sin la necesidad de contratar un solo empleado.

Ventajas y desventajas del crowdsourcing

Sin duda alguna, la empresa es la parte que disfruta de más ventajas debido al abaratamiento de sus costes de producción. Frente a una necesidad muy puntual, como puede ser –por ejemplo- diseñar el logo para un nuevo producto, la empresa literalmente arroja su demanda a un océano repleto de diseñadores –unos más capaces que otros- dispuestos a responder a sus necesidades, sirviéndose de sitios tan populares que al término de un corto período de tiempo obtendrá cientos de propuestas de calidad variable de dónde escoger. En este caso me refiero a 99 designs, que funciona como una plataforma basada en la competencia. Por un promedio de 300 US$ y después de pocos días, la empresa habrá satisfecho esa demanda. ¿Desventajas? Que detrás de esos 300US$ hay cientos de trabajadores dedicando miles de horas de trabajo que nadie paga.

Aunque es virtualmente imposible interpretar con claridad cuántas horas de trabajo desperdiciadas es capaz de generar el crowdsourcing, también es cierto que su principal ventaja reside en que su práctica da lugar a oportunidades que de otro modo jamás se presentarían en la escena de algunas personas, y que aun siendo tanto o más capaces que otras, viven realidades muy distintas. Así, donde el crowdsourcing destruye algunas oportunidades también crea otras y elimina ciertos límites o hándicaps. Yo resaltaría esta virtud por encima de cualquier otra, sobre todo porque no sólo significa una verdadera democratización de Internet sino que explica la tendencia más fuerte, más constante y seguramente cada vez más presente dentro del mercado laboral mundial.

Admito que sigue sin agradarme la idea de que detrás de 300 dólares haya 300 personas que representan 3 mil horas de trabajo por minuto -por decir un número al azar- para que sólo el 1% consiga obtener algún beneficio, pero algo me dice que esta tendencia se conciliará cada vez más con nuestros valores humanos, aunque tal vez y sólo tal vez no vivamos lo suficiente para verlo.

Divide y vencerás: Crowdsourcing
4 votes, 5.00 avg. rating (97% score)

Related Posts

About the Author: Pedro Ghinaglia

Licenciado en Filosofía, Fotógrafo, Diseñador Gráfico y escritor. Ha participado en la creación y desarrollo de distintas empresas relacionadas a internet como asesor de estilo y en la definición estratégica de contenidos específicos. Actualmente, además de escribir para ProjectLinkr y otros sitios web, trabaja como Analista para una empresa de estudios de mercado enfocada a la industria farmacéutica y también como fotógrafo y traductor independiente.

16 Comments + Add Comment

  • The Giants will struggle at times and succeed at others.
    We’re keeping an open mind, which is why we are keeping the “Public Relations Defined” website open and actively soliciting follow-up
    ideas from professionals. “The cliche is that these are victims with poor memories or who are reluctant to testify,” Greenwood
    said. Enough said !!! Model home located at William
    Lyon Homes’ San Carlos Court in Irvine, California.

  • And you’ll return the favor whenever the situation is
    reversed. You can then use it in Python/C API calls. It’s strange seeing it
    in the flesh so to speak, after all the blood sweat and tears
    and thinking it would never get there. Jeff Skinner
    scored a power-play goal early in the second period for the Canes, and defenseman Jay Harrison scored with 39.
    7 seconds left in regulation. Is his “god” the god of hypocritical pansy fascists who
    send the “Man of the family” to Georgia in the person of
    Ann Romney, or is there a fool here who actually thinks Mitt Romney is a
    “man,” or that pandering Mammon-worshipping Romney’s wealth wasn’t
    achieved in a fundamentally dishonest and un-American manner?

  • problem of low inventory seems even worse now.
    In thinking about how tides have turned outside the US, I had to revise that paper 4 times (since
    early 2010) because each time I corresponded with the editor,
    a new development occurred in one of my countries!
    Finance Minister Dwight Duncan said the government has no choice but to act.
    Why would anyone want anything more than just a nice dock (or mirrored touchscreen) for their
    iPhone or Android? SO how many is a good starter gift?

  • The version that released didn’t have any of the single player campaign stuff we had previously seen, and consisted of a single online multiplayer mode on 1 map, with just 4 weapons to choose from. AWOL….of course!!! Once out in the ocean, we spotted a humpback, sperm and orca whales. 10 at Washington). The article that’s linked to says that the Republicans predicted around 60,000 to turn out, but when I
    looked at the CNN numbers, with 94% reporting, there’s only 45,533 votes reported.

  • business7.co.uk – business news and financial news from across Scotland
    and the UK. haha loser. Subscribe and follow the building
    of some seriously fun rides. 300S trim. You’ll have
    the pleasure of starting your edible garden with the vegetable varieties you really want instead of having
    to grow whatever is available.

  • Two years ago, I caught a guy about to head out with his rifle onto
    the farm and I told him I’d call the police if I caught him out there (we actually live in a no-gun hunting area, on
    top of it all!). “Noch während ich diesen Text
    schreibe, treffen wir Entscheidungen rund um dieses Puzzle”, so Troedsson weiter.
    Thank you for visiting another one of Chevrolet of Milford’s online listings! If this results in extra money for the charitable causes supported by RCF, and avoids any additional legal difficulties for the Chairman of the Trustees, Craig Whyte, then who could have a problem with that? At lunch, try our new Buffalo Chicken Wontons, Antipasti Salad, Wood Fired Tilapia Sandwich or Seafood Linguini.

  • Anyone who has spent any time on a film set as
    an observer knows that film-making is a mind-numbingly
    tedious experience for those not directly involved.
    The Home Insurance Building would start a revolution.

    Finally, you’ve apparently only been on Daily Kos for a few days and rather than attempt to understand how the site works and do a bit of research on its posters, you feel compelled to offer your authoritative opinions. He could take over the world. Les données étaient entreposées dans différents lieux, parfois enregistrées via des systèmes incapables de communiquer entre eux.

  • As it started to get closer to 9:00 p.m. Acesta a devenit politică de stat odată cu instaurarea
    dinastiei Qajar în anul 1797 producția de covoare reînflorind, încurajată mai ales de cererea locală.
    I am often accused of being childish. Like the lost women of Juarez, they have remained a mystery, haunting southern Texas
    and giving birth to local lore, conspiracy theories, and at least one film that, like
    so many women along that stretch of highway, appeared briefly in the papers before being forgotten and then turning up as the subject of
    a Dateline: Mystery episode. American politics just keeps
    getting curiouser and curiouser.

  • “You think, ‘What am I doing this for?’ Sometimes
    those thoughts pop in your head when you’re stuck, or look too much at the bigger picture,
    and it’s really easy to start listening to those thoughts.
    “First of March, because my birthday’s in March,” Jackson said.
    Notice is hereby given that, pursuant to 19 CFR 151.
    12 and 19 CFR 151.13, Certispec Services USA, Inc.
    , 1448 Texas Avenue, Texas City, TX 77590, has been approved
    to gauge and accredited to test petroleum and petroleum products, organic chemicals and
    vegetable oils for customs purposes, in accordance with the provisions of 19 CFR 151.
    12 and 19 CFR 151.13. The company adds that the cabin has been optimised to ensure maximum
    usability of the interior space with additional luggage capacity behind the seats.
    We’ll cover stories that are breaking, causing ripples, or otherwise driving the collective daily conversation, along with some items we find interesting and worth sharing.

  • They appear that ellie’s environment has rather been varied as a disc and rose her not also, but mr. Arctic very interesting this year, Barents and Kara sea ice has struggled to get established and the North Atlantic SSTs have shown positive anomalies throughout the freeze period, well up to now they have. – Chamberlain tried to take himself out of the game before he reached the magical 100-point mark because his team was so far ahead and he was getting tired. “Ví dụ như ‘ tiếng bom Đoàn Văn Vươn ’, họ phải thấy gốc tích là sai lầm trong đường lối của đảng chứ không chỉ là sai lầm của mấy anh cấp huyện hay thành phố. There’s an NDP leadership race going on?

  • Nothing like finding all of your stored linens in
    a pile on the floor or pots and pans scattered all over the house.
    “This is what we do,” he said. Bel enfoiré, en effet.

    Joel and Ethan Coen: This was a difficult choice, because I feel like I had to choose between this and P.

    T. We’ve all heard of the ‘achievement gap’: that persistent difference between how white students and students of color
    perform on standardized test in the United States.

  • For the purpose of acoustics we plan to fill the cardboard tubes with shredded paper and make
    use of both found materials. Very much in discussion
    therefore is what CHED’s minimum requirements for recognizing a
    university in in the Philippines might be. Look for my post-election essay in the
    National Post . Spirit cheer mandatory parentstudent meeting/library/7 p.
    m. 2011 In2EastAfrica.

  • Kofi Annan, the U.N.-Arab League envoy on Syria, has said he plans to visit Damascus soon to press for
    a halt to the violence and better access for humanitarian groups.

    - Dirty Foots (Feat. While the locations, days off & choices of
    celebration may differ, we encourage you to take advantage of this time however you see fit…even you, Mom.

    You are here: Home » Paddy Power vs Ruby Walsh – Head to Head!
    19 But all the princes said unto all the congregation, We
    have sworn unto them by the LORD God of Israel: now therefore we may not touch them.

  • Putin could also face confrontation with the West after whipping up
    anti-American hysteria during his election campaign, accusing foreign governments of financing the protests.
    The Groningen Protocol is a text created in September 2004 by Eduard Verhagen , the medical director of the department of
    pediatrics at the University Medical Center Groningen
    (UMCG) in Groningen , The Netherlands. 1 Cor 5:6). Julian’s mother
    Jenna – the head of a powerful criminal organization – arrives in Bangkok
    to collect her son’s body. Ford last year
    produced a total 39,421 vehicles to a market buying more
    than one million.

  • Very eye-catching photo with peaceful atmosphere,
    colours are very good and warm, sharpness and composition are
    also o.k. Seating is limited, call (803) 376-5390, ext.
    You are free to believe whatever nonsense you like but keep it off my doorstep and out of my face.
    What it sounds like to me is that Apple’s
    Eddie Cue has been meeting with executives from content owners and distributors — the networks and the cable and IPTV companies — and trying to get them to build apps for the next generation of its Apple TV products.
    But in addition, one can find every corner plastered with a Real Estate sign
    FOR SALE and after it has been clear-cut.

  • That is the rule. There was no Hybrid this time, but there was The Chemical
    Brothers and Audio Bullies. The idea is to arbitrage other people’s
    misery. That really would be! The views expressed on this blog are personal views and should not be taken to represent corporate
    strategy or official Adobe positions.

Leave a comment

Aug
8
2012

Divide y vencerás: Crowdsourcing

Divide y vencerás: Crowdsourcing
4 votes, 5.00 avg. rating (97% score)

Por: Pedro Ghinaglia. Licenciado en Filosofía, Fotógrafo, Diseñador Gráfico y escritor

El crowdsourcing no es más que la reproducción al infinito de una vieja práctica empresarial conocida como outsourcing  –en español, subcontratación o también tercerización- y que conlleva una serie de ventajas y desventajas que muy rara vez se toman en cuenta a la hora de fabricar oraciones rimbombantes para defender su valor, pues hoy por hoy la intención más extendida es la de intentar humanizar un sistema que crea y destruye puestos de trabajo a tal escala que resulta muy complejo explicarlo aquí. La verdad es que un axioma tan sencillo como “a menor coste, mayor beneficio” es lo que mueve al mundo hoy.

Cómo funciona

Una empresa descubre que le resulta proporcionalmente más caro mantener su departamento de diseño que subcontratar a uno o a más diseñadores para satisfacer demandas puntuales. El siguiente paso es eliminar esa sección de su entramado empresarial, aligerando la carga que supone mantener tantos empleados.

Muy lejos nos queda el concepto de capital humano cuando una empresa decide soltar lastre para volar aún “más alto”. Si subcontratar servicios clave resulta una ventaja real para una empresa, no estoy tan seguro de que pueda aplicarse a todos los casos ni a todos los niveles del mismo entramado. Considerando los altos sueldos, prestaciones y otras ventajas que disfrutan los cargos más altos, me pregunto si sería aún más viable subcontratar los servicios de toda la clase ejecutiva de una empresa. Esto ocurre, hasta donde sé, sólo parcialmente. Yendo un poco más allá, supongo que hoy por hoy es perfectamente posible fundar una empresa de tamaño descomunal sin la necesidad de contratar un solo empleado.

Ventajas y desventajas del crowdsourcing

Sin duda alguna, la empresa es la parte que disfruta de más ventajas debido al abaratamiento de sus costes de producción. Frente a una necesidad muy puntual, como puede ser –por ejemplo- diseñar el logo para un nuevo producto, la empresa literalmente arroja su demanda a un océano repleto de diseñadores –unos más capaces que otros- dispuestos a responder a sus necesidades, sirviéndose de sitios tan populares que al término de un corto período de tiempo obtendrá cientos de propuestas de calidad variable de dónde escoger. En este caso me refiero a 99 designs, que funciona como una plataforma basada en la competencia. Por un promedio de 300 US$ y después de pocos días, la empresa habrá satisfecho esa demanda. ¿Desventajas? Que detrás de esos 300US$ hay cientos de trabajadores dedicando miles de horas de trabajo que nadie paga.

Aunque es virtualmente imposible interpretar con claridad cuántas horas de trabajo desperdiciadas es capaz de generar el crowdsourcing, también es cierto que su principal ventaja reside en que su práctica da lugar a oportunidades que de otro modo jamás se presentarían en la escena de algunas personas, y que aun siendo tanto o más capaces que otras, viven realidades muy distintas. Así, donde el crowdsourcing destruye algunas oportunidades también crea otras y elimina ciertos límites o hándicaps. Yo resaltaría esta virtud por encima de cualquier otra, sobre todo porque no sólo significa una verdadera democratización de Internet sino que explica la tendencia más fuerte, más constante y seguramente cada vez más presente dentro del mercado laboral mundial.

Admito que sigue sin agradarme la idea de que detrás de 300 dólares haya 300 personas que representan 3 mil horas de trabajo por minuto -por decir un número al azar- para que sólo el 1% consiga obtener algún beneficio, pero algo me dice que esta tendencia se conciliará cada vez más con nuestros valores humanos, aunque tal vez y sólo tal vez no vivamos lo suficiente para verlo.

Divide y vencerás: Crowdsourcing
4 votes, 5.00 avg. rating (97% score)

Related Posts

About the Author: Pedro Ghinaglia

Licenciado en Filosofía, Fotógrafo, Diseñador Gráfico y escritor. Ha participado en la creación y desarrollo de distintas empresas relacionadas a internet como asesor de estilo y en la definición estratégica de contenidos específicos. Actualmente, además de escribir para ProjectLinkr y otros sitios web, trabaja como Analista para una empresa de estudios de mercado enfocada a la industria farmacéutica y también como fotógrafo y traductor independiente.

16 Comments + Add Comment

  • The Giants will struggle at times and succeed at others.
    We’re keeping an open mind, which is why we are keeping the “Public Relations Defined” website open and actively soliciting follow-up
    ideas from professionals. “The cliche is that these are victims with poor memories or who are reluctant to testify,” Greenwood
    said. Enough said !!! Model home located at William
    Lyon Homes’ San Carlos Court in Irvine, California.

  • And you’ll return the favor whenever the situation is
    reversed. You can then use it in Python/C API calls. It’s strange seeing it
    in the flesh so to speak, after all the blood sweat and tears
    and thinking it would never get there. Jeff Skinner
    scored a power-play goal early in the second period for the Canes, and defenseman Jay Harrison scored with 39.
    7 seconds left in regulation. Is his “god” the god of hypocritical pansy fascists who
    send the “Man of the family” to Georgia in the person of
    Ann Romney, or is there a fool here who actually thinks Mitt Romney is a
    “man,” or that pandering Mammon-worshipping Romney’s wealth wasn’t
    achieved in a fundamentally dishonest and un-American manner?

  • problem of low inventory seems even worse now.
    In thinking about how tides have turned outside the US, I had to revise that paper 4 times (since
    early 2010) because each time I corresponded with the editor,
    a new development occurred in one of my countries!
    Finance Minister Dwight Duncan said the government has no choice but to act.
    Why would anyone want anything more than just a nice dock (or mirrored touchscreen) for their
    iPhone or Android? SO how many is a good starter gift?

  • The version that released didn’t have any of the single player campaign stuff we had previously seen, and consisted of a single online multiplayer mode on 1 map, with just 4 weapons to choose from. AWOL….of course!!! Once out in the ocean, we spotted a humpback, sperm and orca whales. 10 at Washington). The article that’s linked to says that the Republicans predicted around 60,000 to turn out, but when I
    looked at the CNN numbers, with 94% reporting, there’s only 45,533 votes reported.

  • business7.co.uk – business news and financial news from across Scotland
    and the UK. haha loser. Subscribe and follow the building
    of some seriously fun rides. 300S trim. You’ll have
    the pleasure of starting your edible garden with the vegetable varieties you really want instead of having
    to grow whatever is available.

  • Two years ago, I caught a guy about to head out with his rifle onto
    the farm and I told him I’d call the police if I caught him out there (we actually live in a no-gun hunting area, on
    top of it all!). “Noch während ich diesen Text
    schreibe, treffen wir Entscheidungen rund um dieses Puzzle”, so Troedsson weiter.
    Thank you for visiting another one of Chevrolet of Milford’s online listings! If this results in extra money for the charitable causes supported by RCF, and avoids any additional legal difficulties for the Chairman of the Trustees, Craig Whyte, then who could have a problem with that? At lunch, try our new Buffalo Chicken Wontons, Antipasti Salad, Wood Fired Tilapia Sandwich or Seafood Linguini.

  • Anyone who has spent any time on a film set as
    an observer knows that film-making is a mind-numbingly
    tedious experience for those not directly involved.
    The Home Insurance Building would start a revolution.

    Finally, you’ve apparently only been on Daily Kos for a few days and rather than attempt to understand how the site works and do a bit of research on its posters, you feel compelled to offer your authoritative opinions. He could take over the world. Les données étaient entreposées dans différents lieux, parfois enregistrées via des systèmes incapables de communiquer entre eux.

  • As it started to get closer to 9:00 p.m. Acesta a devenit politică de stat odată cu instaurarea
    dinastiei Qajar în anul 1797 producția de covoare reînflorind, încurajată mai ales de cererea locală.
    I am often accused of being childish. Like the lost women of Juarez, they have remained a mystery, haunting southern Texas
    and giving birth to local lore, conspiracy theories, and at least one film that, like
    so many women along that stretch of highway, appeared briefly in the papers before being forgotten and then turning up as the subject of
    a Dateline: Mystery episode. American politics just keeps
    getting curiouser and curiouser.

  • “You think, ‘What am I doing this for?’ Sometimes
    those thoughts pop in your head when you’re stuck, or look too much at the bigger picture,
    and it’s really easy to start listening to those thoughts.
    “First of March, because my birthday’s in March,” Jackson said.
    Notice is hereby given that, pursuant to 19 CFR 151.
    12 and 19 CFR 151.13, Certispec Services USA, Inc.
    , 1448 Texas Avenue, Texas City, TX 77590, has been approved
    to gauge and accredited to test petroleum and petroleum products, organic chemicals and
    vegetable oils for customs purposes, in accordance with the provisions of 19 CFR 151.
    12 and 19 CFR 151.13. The company adds that the cabin has been optimised to ensure maximum
    usability of the interior space with additional luggage capacity behind the seats.
    We’ll cover stories that are breaking, causing ripples, or otherwise driving the collective daily conversation, along with some items we find interesting and worth sharing.

  • They appear that ellie’s environment has rather been varied as a disc and rose her not also, but mr. Arctic very interesting this year, Barents and Kara sea ice has struggled to get established and the North Atlantic SSTs have shown positive anomalies throughout the freeze period, well up to now they have. – Chamberlain tried to take himself out of the game before he reached the magical 100-point mark because his team was so far ahead and he was getting tired. “Ví dụ như ‘ tiếng bom Đoàn Văn Vươn ’, họ phải thấy gốc tích là sai lầm trong đường lối của đảng chứ không chỉ là sai lầm của mấy anh cấp huyện hay thành phố. There’s an NDP leadership race going on?

  • Nothing like finding all of your stored linens in
    a pile on the floor or pots and pans scattered all over the house.
    “This is what we do,” he said. Bel enfoiré, en effet.

    Joel and Ethan Coen: This was a difficult choice, because I feel like I had to choose between this and P.

    T. We’ve all heard of the ‘achievement gap’: that persistent difference between how white students and students of color
    perform on standardized test in the United States.

  • For the purpose of acoustics we plan to fill the cardboard tubes with shredded paper and make
    use of both found materials. Very much in discussion
    therefore is what CHED’s minimum requirements for recognizing a
    university in in the Philippines might be. Look for my post-election essay in the
    National Post . Spirit cheer mandatory parentstudent meeting/library/7 p.
    m. 2011 In2EastAfrica.

  • Kofi Annan, the U.N.-Arab League envoy on Syria, has said he plans to visit Damascus soon to press for
    a halt to the violence and better access for humanitarian groups.

    - Dirty Foots (Feat. While the locations, days off & choices of
    celebration may differ, we encourage you to take advantage of this time however you see fit…even you, Mom.

    You are here: Home » Paddy Power vs Ruby Walsh – Head to Head!
    19 But all the princes said unto all the congregation, We
    have sworn unto them by the LORD God of Israel: now therefore we may not touch them.

  • Putin could also face confrontation with the West after whipping up
    anti-American hysteria during his election campaign, accusing foreign governments of financing the protests.
    The Groningen Protocol is a text created in September 2004 by Eduard Verhagen , the medical director of the department of
    pediatrics at the University Medical Center Groningen
    (UMCG) in Groningen , The Netherlands. 1 Cor 5:6). Julian’s mother
    Jenna – the head of a powerful criminal organization – arrives in Bangkok
    to collect her son’s body. Ford last year
    produced a total 39,421 vehicles to a market buying more
    than one million.

  • Very eye-catching photo with peaceful atmosphere,
    colours are very good and warm, sharpness and composition are
    also o.k. Seating is limited, call (803) 376-5390, ext.
    You are free to believe whatever nonsense you like but keep it off my doorstep and out of my face.
    What it sounds like to me is that Apple’s
    Eddie Cue has been meeting with executives from content owners and distributors — the networks and the cable and IPTV companies — and trying to get them to build apps for the next generation of its Apple TV products.
    But in addition, one can find every corner plastered with a Real Estate sign
    FOR SALE and after it has been clear-cut.

  • That is the rule. There was no Hybrid this time, but there was The Chemical
    Brothers and Audio Bullies. The idea is to arbitrage other people’s
    misery. That really would be! The views expressed on this blog are personal views and should not be taken to represent corporate
    strategy or official Adobe positions.

Leave a comment

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